(RED) Family

Explore the (RED) range

Discover the entire (RED) range. When selecting one of the models from the (FIAT)RED family, you are making an important choice: help others, be protected, and, of course, always look stylish.

(500e)RED

See RED and be glad: a new colour to help people, with the same iconic and unique style of the 500e. 

New (600e)RED

One truth unites us unequivocally: our love for the planet and its people. Our partnership with (RED) has now birthed a new beacon of hope. The new (600e)RED is more than a car; it's our shared commitment to the earth and all of you. 

Inspi(RED) by the human family

(RED) and Fiat: a unique partnership that fights health emergencies and, more generally, pandemics with every purchase of a (Fiat)RED Family vehicle, creating the most ethical and relevant series. (RED) is an organization that fights global health emergencies like AIDS and COVID: every time you buy a (RED) product, your purchase triggers a donation to the Global Fund to support a range of prevention, treatment, counselling, testing, education and care services to the communities most in need. That’s why we’ve proudly joined this experience and created the (Fiat)RED Family: to let you be part of it. Fiat, Jeep and RAM have committed, through the partnership with (RED), and through it, to donate a minimum of 4 million dollars to The Global Fund between 2021 and 2023 to help fight health emergencies like COVID-19 and AIDS. Each (Fiat)RED vehicle is a (RED) Product and it is part of this commitment.

*Since 2021, FIAT, alongside sister brands Ram and Jeep, has committed over $4.5M to the Global Fund through its partnership with (RED) to support life-saving programs where injustice has enabled pandemics to thrive.

Exclusive (RED) features

Tailo(red) to people's well-being, the (Fiat)RED Family provides you a brand-new (Fiat)RED Kit: products to offer you a healthier atmosphere inside the car.

Steering wheel

The steering wheel upholstery of your (500e)RED and new (600e)RED were treated with a biocide substance with highly effective action (> 99,9 % at the time of the treatment) against bacteria and fungi, with prolonged protection over time (*).

(*) Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the steering wheel were simulated, the reduction of the microbial load remains greater than 99.9% after 3,000 cycles of simulated use.

Seats

The fabric of the seats of both (500e)RED and new (600e)RED were treated with a biocide substance with highly effective action (up to 95% at the time of the treatment*) against viruses and bacteria, with prolonged protection over time (**).

(*) These percentages refer to the central part of the seat (seating and backrest). Headrests are excluded from the treatment.
(**) Following laboratory tests, carried out in compliance with company’s internal specifications, in which the conditions of use of the seats were simulated, the reduction of the microbial load remains greater than 99.9% after 3,000 cycles of simulated use.

(RED) Badge

You won't need to do anything to draw attention. Those who have (RED) are recognized from afar: be it by the color, as well as by its dedicated and unique bagde.

(RED) Logo

Having a unique and authentic identity is what makes us special. This can clearly be seen from the dedicated (RED) logo on the front of your (500e)RED and new (600e)RED.